Ronn Torossian

OCTOBER 3, 2023

Multicultural marketing is a dynamic and powerful approach that goes beyond conventional advertising. It embraces diversity, acknowledges different cultural perspectives, and seeks to challenge stereotypes head-on. In a world where inclusivity and authenticity matter more than ever, multicultural marketing has emerged as a transformative tool to reshape perceptions, bridge gaps, and foster meaningful connections. […] The post How to Challenge Stereotypes Through Multicultural Marketing ap

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Agility PR Solutions

OCTOBER 3, 2023

Startups that hit the ground running tap into the power of public relations. There might not be anything more important for a new startup than to cultivate a positive public image to fuel brand awareness. Crafting a winning PR marketing strategy might seem intimidating. It’s a layered project that includes setting actionable goals, relationship-building, and […] The post Crafting a winning PR marketing strategy: Setting SMART goals for startup success appeared first on Agility PR Solutions

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Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts.

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Agility PR Solutions

OCTOBER 3, 2023

Business leaders are dealing with unprecedented challenges in the post-pandemic world—struggling to manage a workforce that would rather be home, grappling with the heightened expectations of employees, including a rebellious sector of young and often entitled new recruits, and striving to meet the many Purpose mandates of all stakeholders. Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with ch

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Leadership Survey Employee Meeting 183

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

OCTOBER 3, 2023

PRSA is offering the following resources during Diversity, Equity and Inclusion Month. The latest in PRSA’s “ Diverse Dialogues ” series explored how communicators and PR educators should proceed in the wake of the U.S. Supreme Court’s historic decision on June 29 that effectively ended race-conscious admission programs at colleges and universities across the country.

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NewsWhip

OCTOBER 3, 2023

Our integration with Microsoft Teams is now live, allowing NewsWhip users to send alerts directly to both public and private channels within Teams. Dovetailing with our pre-existing email and Slack alerts , this will make it easier for NewsWhip users to receive insights on the stories they care about, and to share it with key decision makers and stakeholders.

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Solo PR Pro

OCTOBER 3, 2023

No one does PR like you. Communication professionals can learn from the same books, utilize the same tools and speak the same language, but each of us will have a unique way of practicing our craft. Running your own business illuminates those differences. You have the freedom to pull from multiple disciplines and create a business that fits you. However, at some point in the life of your business you will ultimately feel restless, bored, burned out or uninspired.

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Tools Communications Publicity 99

OnePitch

OCTOBER 3, 2023

Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.

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HMA Public Relations

OCTOBER 3, 2023

From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. I have witnessed the power of the kidfluencer firsthand.

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Stern + Associates

OCTOBER 3, 2023

Reports show that 62% of leaders are investing in AI , and those who have bought in are reporting a 71% positive return. Beyond numbers, the true value of this transformative tech lies in its ability to re-humanize our business processes. But organizations must strike a delicate balance to ensure it enriches, rather than eclipses, our capabilities. Leaders today need a roadmap — one that demystifies AI’s strengths and limitations, explains its economic and societal implications, and offers best

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Axia PR

OCTOBER 3, 2023

Strategically optimize for autocomplete to boost your website traffic and convert more leads online. Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people. For any organization, a high ranking in autocomplete results can be transformational, funneling customers straight to your website.

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Maxim Behar

OCTOBER 3, 2023

Lately, we have been returning more and more often to President Bill Clinton's legendary campaign words - "The economy, stupid!", I will try to correct them very slightly. Societies are now changing at the speed of light and the word 'economy' itself is so relative and general, and the elements in it are now different. The economy can be grey, illegal, unregulated, dominant, and whatnot.

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Ethics 59

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer