Cision
MARCH 22, 2016
Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.
ImPRessions - Crenshaw Communications
MARCH 22, 2016
As an yone in PR today knows, often times the comments on an article you had a hand in placing are as interesting, if not more interesting, than the article itself. The comments section is such a fascinating topic, there’s even a book about it ( “Reading the Comments” ). Comments sections themselves, however, are somewhat controversial due to the often seriously negative conversations they can spark, prompting many publications to limit them or do away with them altogether.
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Cision
MARCH 22, 2016
Brand crises take many forms. And while no crisis is enviable, brand trolls can be some of the most annoying and damaging for your brand. So how can you protect your brand’s image? To keep your brand’s reputation from getting tarnished, you need a mixture of influencer relations and media intelligence in your crisis communication strategy. With social listening tools and a strong army of third-party advocates, your brand can identify damaging content, debunk trolls’ tales and protect your reputa
Ishmael's Corner
MARCH 22, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR under utilizes illustration as a form of visual storytelling. Yet, one could make an argument that no visual form better suits PR. After all, anything is possible with illustration (literally). Still, the idea of engaging with an illustrator can seem daunting — if not downright scary — for those steeped in the world of.more.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
MARCH 22, 2016
The last few months, I’ve attended a number of local events here in Minneapolis. Good events put on by great people. And, in all cases, the speakers were solid. Except for one thing. They all continue to break a number of public speaking cardinal sins. Which is surprising, really. I mean, these cardinal sins, they’re kinda common sense. I would think any speaker who’s done any amount of public speaking would know enough not to break these rules.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Beyond PR
MARCH 22, 2016
Any professional can get into a groove and follow the same routine of how they do things. This makes sense: It’s part standardizing processes for efficiency, and part “if it ain’t broke, don’t fix it.”. But communications professionals know that if their campaigns are going to rise above every other message coming at buyers and influencers across channels, “don’t fix it” is not the path to continued success or better results.
Sword and the Script
MARCH 22, 2016
by Frank Strong. “I haven’t raised my prices in 20 years,” she said. “She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. I remember flailing with astonishment in momentarily in my chair, before unmuting and quickly shepherding the Q&A session to a speedier close.
Solo PR Pro
MARCH 22, 2016
Deciding how to correctly price a project or where to set your hourly rate can be a challenge for independent consultants. And charging what you’re truly worth can be a struggle for many. Sometimes consultants can fall into a rut of undervaluing their work and even worse, feeling apologetic or reticent to ask their full rate. As a consultant, your fees reflect your years of experience, talents and knowledge – all of which brings value to a client.
Katie Paine's Measurement Blog
MARCH 22, 2016
Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. “I can show a direct connection from this press release to company revenues,” said no communications professional ever. That’s right, I repeat… If you’re wondering “why not?” one reason is that in today’s omni-media environment, […].
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Cision
MARCH 22, 2016
For our newest findings, check out the State of the Media 2016 Report! Since 2011, the percentage of U.S. adults who own a smartphone has grown from 35 to 68 percent. As smartphones continue to shift how we communicate and access information on-the-go, media organizations have taken note and evolved too. But has your brand? If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users.
Marketwired
MARCH 22, 2016
This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . The data-driven world has significantly reshaped the way the communications industry works. Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key.
PR 20/20
MARCH 22, 2016
The following is a guest post from George Anderson ( @GT_Anders ). George is the lead content writer at 216digital , a web design, development, and digital marketing agency in Cleveland. Connect with him on LinkedIn , or find 216digital on Twitter. When it comes to link-building services for SEO, it’s critical that we educate our prospects and clients.
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