Agility PR Solutions

NOVEMBER 20, 2023

When you buy something on Amazon, it’s almost second nature to read some of the reviews other buyers have left, and this can often make the difference between sale and no sale. But there’s a problem with many of these reviews—they’re fake. Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.

Consumer 176

Consumer Brand Branding Publicity 176

PRSay

NOVEMBER 20, 2023

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Ethics 136

Ethics Communications Tools Analysis 136

Agility PR Solutions

NOVEMBER 20, 2023

Fake news is a real problem in America. Communicators have the savvy to determine the true from the false, or at least to decipher fact from opinion, but that’s not necessarily the case for many. New research from the Institute for Public Relations reveals that most Americans now consider misinformation (61 percent) and disinformation (60 […] The post Majority of Americans see misinformation and disinformation as greater threats than terrorism, climate change, and border security appeared

Publicity 120

Publicity Communications Trends 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Can you tell us what types of stories, trends or issues are on your radar now? Top-of-mind is reporting realistically and honestly on the state of electric vehicles. For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced techno

Journalism 114

Journalism Automotive Interviews Writing 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 20, 2023

Generating business-to-business (B2B) leads is the lifeblood of sustainable growth for enterprises across industries. Whether you’re a startup or a well-established corporation, the ability to identify and engage potential clients or partners is pivotal to your success. In this competitive landscape, implementing effective lead-generation strategies is more critical than ever.

B2B 110

B2B Enterprise Corporate Strategy 110

Agility PR Solutions

NOVEMBER 20, 2023

In an era where the discussion of mental health is emerging from its historically taboo state and entering mainstream conversations, brands have become influential players in this transformation. Thankfully, the significance of mental well-being has been magnified in recent years, as the world has been grappling with unprecedented challenges, putting considerable strain on the collective […] The post 5 brands supporting mental health awareness appeared first on Agility PR Solutions.

Brand 100

Brand Branding Publicity 100

5W PR

NOVEMBER 20, 2023

Digital marketing is constantly evolving, and staying ahead is crucial for success. One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. This strategy allows brands to connect with consumers in unique ways. It represents a significant shift in the advertising landscape, and brands that adapt to these changing preferences stand to benefit.

Marketing 78

Marketing Advertising Advertising Consumer 78

HMA Public Relations

NOVEMBER 20, 2023

This #MediaMonday features Kevin Ray, the play-by-play announcer for the Phoenix Suns and Dallas Cowboys, as well as the host of the Breakthrough Chronicles podcast. Discover Kevin's journey into the media world, read about some of the remarkable sports moments he's witnessed throughout his career, and learn some fun facts in this blog post.

Sports 90

Sports Blogging Media 90

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users. Here’s all the latest updates you need to know. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Maxim Behar

NOVEMBER 20, 2023

Subsidy turns out to be the key word for the market in Bulgaria. Whether it comes from the municipality, the state or EU funds is now irrelevant. People I know, and you know, no longer lift a finger to do a job if there is no subsidy. To put it another way, if there is no money, which nobody returns and nobody reclaims. In agriculture – howl for subsidies, if there are none - come on with the tractors and close the roads.

Agriculture 64

Agriculture Marketing Creativity Industry 64

Mark My Words

NOVEMBER 20, 2023

Daily Mail Mark Borkowski believes that the Duchess of Sussex is being advised ‘to send signals out’ that she wants to return to TV and film. Mr Borkowski said: ‘It’s a tactic and again underlines this constant need for recognition and more importantly, connection to fundraising activities’.

Film 60

Film 60

Konnect Agency

NOVEMBER 20, 2023

It’s planning season! 2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Of course, as an agency that likes to be one step ahead, we’re already planning for 2025 and have thought through the top events and trends that you should be considering in 2024.

Trends 52

Trends Strategy Crisis Management Technology 52

Institute for Public Relations

NOVEMBER 20, 2023

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Report 52

Report Government Corporate Reputation 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. As 2023 comes to a close and PR professionals use the next 30 days or so to reflect on the year’s wins, challenges, and takeaways for clients, there’s also immense opportunity to plan for 2024.

Viral 52

Viral Video Trends Consumer 52

Institute for Public Relations

NOVEMBER 20, 2023

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Industry 52

Industry Trends Communications Publicity 52

Institute for Public Relations

NOVEMBER 20, 2023

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Film 52

Film Industry Media 52

Institute for Public Relations

NOVEMBER 20, 2023

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Employee 52

Employee Communications 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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