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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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Growing Your Email List

PR for Anyone

I’ve worked with thousands of real estate agents and I still see on most websites a box that says “Sign up for my newsletter” or “Join my list” or “Subscribe.” Not many people want a newsletter about a real estate agent. Your list is yours and those people are all warm leads. That is why you want to grow your email list.

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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). It’s common for communications, marketing, and PR to be lumped together, even though each is quite different.

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How to write an abstract for your conference talk or webinar

Remote PR Jobs

Your title is the most valuable real estate when selling your talk to a track organizer and prospective audience. And yet, despite the abundant documentation and usage, developers and operators can still get tripped up on configuration and usage patterns. Did your title stand out?

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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. Dr. Michael Burry, (Christian Bale) whose hedge fund was nearly leveraged out of existence by shorting the housing market, actually read thousands of pages of mortgage documents.

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Public Relations Strategies for Robotics Companies

5W PR

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.

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How To Use Google Apps to be More Productive and Awesome

Cision

So, what I’d like to share in this post is some useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. How it can help communications and marketing professionals: Compared to many cloud storage apps, Drive offers a lot more storage for free. Google Voice. Google Docs.

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