Stephen Waddington

DECEMBER 15, 2021

The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community. Regulation for platforms is also firmly on the agenda.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Thousands of these documents are published every day on newswires and websites. What can a middle-aged white man tell you about diversity? It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

Maxim Behar

SEPTEMBER 19, 2022

I met a few lords who had come to breakfast and managed to look through the latest issue of The Times, the newspaper with which every table was decorated. He graduated in economics in Prague and in leadership skills at the Harvard Kennedy School. There was no security at St. James's Palace, or at least it was completely invisible.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

PRSay

JULY 31, 2019

I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. When I do these books — the last book is “Fear: Trump in the White House” — I spend a couple of years talking to people, going back, getting notes, getting documentation.

Journalism 121

Journalism Conference Internal International 121

PR Fuel

JULY 14, 2021

Consider: Newspapers. Focus your attention on people who hold leadership positions. Before sending press releases to your media list, consider adding visuals to the document. Focus on publications that already read your target audience. Then, start developing a media list. Social media influencers. Radio shows.

Writing 72

Writing How To Media Guidelines 72

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

NOVEMBER 16, 2020

At the time, there were whole pages of such obituaries in the newspapers. I had a flight to Switzerland two or three weeks ago, a one day trip just to sign a document, and for 18 hours I was wearing a mask - on planes, at airports, everywhere. In general, there is a crisis of leadership around the world. It’s a pity.

Government 52

Government Measurement Crisis Radio 52

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 I retained the two docs so I could see the “fat outline” structure in one document. As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83