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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Evolution and History of Media Kits. Creative Media Kit Ideas.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Press releases are multipurpose, multifunctional documents. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

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Inbound PR vs. Traditional PR and Why Traditional PR Sucks

ISEBOX

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Examples of assets include data, infographics, and videos, among others. The number “30” at the end of a press release is a traditional notation used to indicate the end of the document.

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How To Get Started with Content Marketing [SlideShare]

MaccaPR

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 2: Document Your Content Marketing Strategy. Source: Content Marketing Institute ). Prioritize.

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5 Mistakes Entry-Level PR Job Seekers Make & How To Avoid Them

MaccaPR

Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. Other PR agency executives, including senior director of business development and agency marketing at PadillaCRT, Jeff Wilson, concur on the value of informational interviews. Also, forgetting to attach documents that you say are attached.

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