Document Infographics Interviews Pitching 
5W PR
JULY 15, 2020
In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.
Burrelles Fresh Ideas
JUNE 27, 2023
Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases are multipurpose, multifunctional documents.
Buzzstream
FEBRUARY 9, 2024
In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Examples of assets include data, infographics, and videos, among others. If you plan to pitch using email, check out our email outreach templates. We recommend including them if you can.
MaccaPR
JANUARY 19, 2015
Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. Also, forgetting to attach documents that you say are attached. The company might not be hiring now, but could be two weeks from now.
Contently - Strategy
APRIL 24, 2019
A content strategy is a living document. I interviewed all the people who would be stakeholders in our work,” she told us. “I When first documenting a strategy, your initial goals are more like educated guesses. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.
Frederik Vincx
DECEMBER 11, 2015
The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process.
Stephen Waddington
DECEMBER 5, 2018
In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.
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