Data-Driven PR Download Marketing Technology 
Onclusive
APRIL 15, 2020
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.
Onclusive
APRIL 15, 2020
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
DECEMBER 9, 2014
Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Vice President, Marketing Technology. Looking good. That means I’m not woefully off-topic.
Onclusive
SEPTEMBER 20, 2017
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.
Shift Communications
NOVEMBER 7, 2014
Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success. Account Manager, Marketing Technology. Who will benefit most?
Shift Communications
SEPTEMBER 15, 2016
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.
Shift Communications
NOVEMBER 20, 2017
Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. B2B technology. Consumer technology. Marketing and advertising. Automakers.
Expert insights. Personalized for you.
259 
Let's personalize your content