Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 7, 2014

Go download the guide “Measure What Matters Most” , bookmark Think With Google, and think. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Conclusion.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

NOVEMBER 20, 2017

We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. For now, enjoy the newfound freedom, but don’t expect greater results if your content wasn’t already great. Christopher S. Vice President, Marketing Technology. Methodology. Pharmaceutical companies. SaaS technology companies. Technology companies. The Fortune 10.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MARCH 11, 2015

Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete? Instead, we get quantifiable information that we trust and understand which the team can turn into meaningful stories for media.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 17, 2017

As more software is developed and predictive capabilities for business users continue to expand, the PR industry will continue to embrace this approach. The future of PR will be powered by predictive analytics and machine learning so start learning how to prepare by downloading this insightful eBook today! Lisa Zanchi.

eBook 104

eBook Analytics Data Software 104

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

MARCH 7, 2016

With the data gold that exists in our marketing systems, it’s almost criminal not to make data-driven decisions to create better-informed budgets, more conversions, more strategic plans and a more successful year. Download your copy now! Chel Wolverton. Account Manager, Integrated Services / Marketing Strategist.

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology.

Data 60

Data Viral Analytics Analysis 60

Newsfile

JANUARY 24, 2024

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report! Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report! Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 13, 2017

Every video should have a call to action of some kind, from “Go play our app/game” to “Download this thing” to “Buy something now!”. Action Metrics. Here’s where the rubber meets the road. What did our audiences do next? Whatever actions are important to us, we should call out strongly in our video.

Video 117

Video Measurement Communications How To 117