Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.
Flack's Revenge
DECEMBER 5, 2018
Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. And LinkedIn is a powerhouse for B2B lead generation and recruiting.
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ImPRessions - Crenshaw Communications
JANUARY 5, 2017
That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.
Rock the Status Quo
MARCH 30, 2015
” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay.
Stephen Waddington
DECEMBER 30, 2019
Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5. Good news is hard to find.
Sword and the Script
FEBRUARY 5, 2019
You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration.
Stuart Bruce
SEPTEMBER 30, 2014
That includes face-to-face, print, radio, TV and today online including Twitter. The social web is no longer new, but should be an integral part of how a successful company operates. If you believe your CEO is incapable of tweeting then you don’t have a Twitter problem, you have a CEO problem.
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