article thumbnail

3 Benefits of Integrating Your Enterprise Social Strategy

Cision

So how can enterprise businesses achieve success? Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Learn the steps for building your successful enterprise-level social strategy. Gain new ideas.

article thumbnail

Stop with the hocus pocus – employee communications is for muggles

PR Conversations

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the market for social media and web listening tools

Stephen Waddington

It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms. unsplash-logo Rahul Chakraborty.

Web 68
article thumbnail

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

article thumbnail

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Tell customer stories.

B2B 170
article thumbnail

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. For instance, many companies with large customer bases struggle with quality customer service because there is simply too much volume.

article thumbnail

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. Is there a certain mix you’re going for?