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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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3 Tips to Clean Up a Crisis

Cision

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? Could your brand manage a crisis in today’s social world?

Crisis 120
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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. based firm that specializes in crisis management and health care communications. Custin said.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. This blogpost was co-authored by Heidi Sullivan.

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New Fronts in Crisis Management

Flatiron Communications

I was surprised by just how little public attention was given to office supplies chain Staples after President Obama “shamed” its management during a recent interview with Buzzfeed’s Ben Smith. A string of bad stories in and of itself literally defined a crisis. NYS Attorney General Eric Schneiderman.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly.

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Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

This can include product reviews, interviews, or features in food publications, both online and in print. This can include collaborations with local farms, beverage companies, or dessert makers. They can pitch your new product or menu item to the media, secure media coverage, and arrange interviews or product reviews.