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Why Strong PR Is Essential in Real Estate

Victorious PR

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation.

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Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation

Reputation Us

No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. Attendees learned how to: Prepare for a crisis. Develop a crisis communication task force. Outline communication priorities.

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Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy.

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan.

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Another good COVID-19 Crisis PR example

The Stalwart Blog

Let me interject a little bit of good news or at least a silver lining through the whole Coronavirus pandemic crisis PR matter. This story shows why it’s important to communicate to all audiences before things get completely out of control. The same holds for your crisis communications for your business.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

After graduating from the University of Central Florida, where she conducted research in virtual reality and password information security, Ebony took a job with 7-Eleven as part of the real estate department. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients.

Meeting 52