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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan.

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How Well Do You Know the New Rules of Crisis Management?

PRSay

Viral videos. From a crisis management point of view, 2017 had it all! Everyone’s now on social media. Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

Yes, social media pushback can be constructive, yet it often spins out of control. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

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2020 Super Bowl Social Media Campaign Analysis

Karen Freberg

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Livestreaming Baby Nut via Twitter.

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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. Follow and connect with MVPD on social: Facebook. You can also listen to this episode on iTunes , Spotify , and Stitcher.

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The importance of (social) media monitoring

Barokas

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. But had Pepsi and United simply listened (via social media) both companies could have better responded to their respective audiences. This didn’t do United any favors, as many thought the CEO underestimated the situation.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. pic.twitter.com/rF5gNIvVd0.

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