article thumbnail

Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Crisis management team Put together a dedicated squad responsible for PR crisis management.

article thumbnail

How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Start Strong with the PR Challenge Begin your PR case study by outlining the challenge your client faced.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

article thumbnail

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service.

Marketing 310
article thumbnail

Auto Suppliers to Shine in Seraph’s Operational Excellence Awards

Bianchi Biz Blog

The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

article thumbnail

Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

Social media management : Food PR agencies can manage your social media platforms, creating engaging content, responding to comments and messages, and analysing social media metrics. Crisis management : In the event of a PR crisis or negative publicity, food PR agencies can provide crisis management services.

article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Product launch. It is true that crisis management is a crucial part of public relations. But crisis management doesn’t just come on the scene when negative press surfaces.