Burrelles Fresh Ideas
MARCH 5, 2024
A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.
5W PR
SEPTEMBER 27, 2017
Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)
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The Proactive Report
JUNE 23, 2015
Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. More videos are shared on Facebook than yon YouTube. Tke theitme to research the keywords and use them in the title, description and tags when you post the video to your YouTube channel.
Bianchi Biz Blog
APRIL 24, 2023
Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.
Communications Conversations
APRIL 17, 2015
Livestreaming trade shows. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Livestreaming events. Livestreaming product launches. Livestreaming puppies (see: Barbox). But remember, not all brands are using Snapchat.
MaccaPR
DECEMBER 19, 2016
Email Signature – We help our client GNP Company produce an annual corporate sustainability report. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day.
MaccaPR
FEBRUARY 10, 2015
The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?
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