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Procurement Secrets for Selecting the Best Automotive PR Agency

Bianchi Biz Blog

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

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Why some brands are hesitant to use Periscope and Meerkat

Communications Conversations

Livestreaming trade shows. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Livestreaming events. Livestreaming product launches. Livestreaming puppies (see: Barbox). But remember, not all brands are using Snapchat.

Brand 60
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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina?

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day.