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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?