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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. They both are storytellers.

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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Sure, I loved sports, but it was the layout and format of the magazine I loved. I see illustrations. Big visuals.

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5 Steps to Creating a Strong Brand

Critical Mention

This could be helpful for major corporations, especially those trying to branch out into new geographic regions so they can easily identify how new campaigns are performing and adjust accordingly. Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

She has experience in corporate reputation management and crafting earned media stories. Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. And he did beautifully.

Media 96
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. How and why did you get into sports PR after a number of years on the agency side?

Sports 113
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. BIGfish Communications.