context-and-community-make-social-scoring-work 
Waxing UnLyrical
FEBRUARY 4, 2013
Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there. But – BUT – I wouldn’t be working on it/have accepted the invitation to speak if I didn’t think it was worth it.
Waxing UnLyrical
JULY 21, 2014
Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context. Why: Numbers are meaningless without context. Context and Community: the 2 Cs That Can Make Social Scoring Work.
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Katie Paine's Measurement Blog
JULY 20, 2023
Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.
Sword and the Script
JANUARY 8, 2019
This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). Media references are hard for several reasons.
Mindful Marketing
JANUARY 16, 2022
” Why would Domino’s want to support its competitors’ sales by buying their gift cards, and even worse, giving them to its own customers, making them less likely to buy Domino’s pizza? .” ” One might take that explanation at face value. After all, the firm did fork over $100,000.
PR 20/20
OCTOBER 31, 2017
Assess What Worked (and What Didn’t) with Marketing Score. Marketing Score is a (free) assessment tool created to help you determine marketing potential. The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. Social media. Lead sources.
Sword and the Script
DECEMBER 10, 2019
Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. Even pessimistic predictions are hopeful. Cori Pearce | ChurnZero.
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