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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

Writing 82
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5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

Garrett Public Relations

Now, with the advent of digital marketing, some manufacturers are caught unprepared. They’ve done little or no content marketing, social media or […]. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Their websites aren’t mobile-friendly.

Company 98
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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Share and share alike. Never rest on past accomplishments.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Dynamic content and regulations.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. Not long after that I started this blog and began writing. Similarly, digital trends have forced marketing and PR to change how they do things. Things were different. Proceed with Caution.

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Press Releases and SEO: What Are the Links Between the Two?

PR Fuel

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Gain Backlinks.

SEO 52
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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event.

B2B 136