Content Marketing, Infographics, Internal and Storytelling

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey

Survey Marketing B2B Study

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content. ” 4.

Measurement

Measurement Data-Driven PR Survey Storytelling

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing

Marketing Content Marketing Advertising Advertising

What is Technology PR?

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology

Technology Product Launch Crisis Management Case Study

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

DECEMBER 28, 2022

Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from the firm’s last report which put the market at $4.8 Effective storytelling improves valuations.

B2B

B2B Marketing Survey Software

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare

Healthcare Content Marketing Industry Trends

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare

Healthcare Content Marketing Industry Trends

10 Must-Have Roles on the Inbound Marketing Dream Team

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The Visual Storyteller. The SEO Pro.

Marketing

Marketing Mobile Engineering Technology

11 Must-Have Roles on the Inbound Marketing Dream Team

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The Visual Storyteller. The SEO Pro.

Marketing

Marketing Mobile Engineering Technology

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers.

Interviews

Interviews Strategy Content Marketing Advertising

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

MAY 12, 2016

In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Everyone (including your client) responds to visual content better. Additionally, many media outlets and websites need to include multimedia in their content.

Agency

Agency Real Estate Film Video

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. Even with all the technology and social media, etc., We joked about it!

Publicity

Publicity Storytelling Pitching Nonprofit

PRSA LA State of the State of PR

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here.

Content Marketing

Content Marketing Groups Facebook Reputation

How the Explainer Changed Digital Media Forever

Contently - Strategy

JANUARY 23, 2019

.” Vox pays creators, of course, and hiring curious people and letting them off the leash led to a big part of Vox’s content strategy : the explainer that beats a reader to a question. ” Golis believes Vox’s editorial viewpoint reflects its internal culture. Are explainers the future of content marketing?

Media

Media Journalism Content Marketing Education

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing

Content Marketing Publicity Marketing Television

Public Relations Today

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Why CEOs Should Invest in PR Attribution and PR Measurement

Trending Sources

30 Pragmatic Marketing and PR Predictions for 2020

What is Technology PR?

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

10 Must-Have Roles on the Inbound Marketing Dream Team

11 Must-Have Roles on the Inbound Marketing Dream Team

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

PR Agency Best Practices for Common Content Roadblocks

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

PRSA LA State of the State of PR

How the Explainer Changed Digital Media Forever

Why Content Marketing and Public Relations Need Each Other

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