Remove Consumer Remove Creativity Remove Storytelling Remove White Paper
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3 Rewards to Reap From Brand Journalism

Cision

Today, consumers want complex, multi-level stories that will make them feel an emotional connection. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Read the free white paper today! The answer is brand journalism. Build Awareness.

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6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Storytelling is the engine of PR.

Writing 147
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Watch Your Tone! 5 Tips for Creating Compelling Audio & Video Content

Cision

Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! They’re the ones that will capture attention, be immediately recognizable, and continually surprise and delight your consumers. Click here for our free white paper! . Images: Sara , Evan Forester (Creative Commons). Choose Your Voice.

Video 120
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Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content.

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How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120
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Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future

Cision

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Think serial storytelling. Use the outside-the-box content ideas from our free white paper. Images: Insomnia Cured Here , Lee , jim simonson ( Creative Commons ). It shows no signs of slowing.

Video 120
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.

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