5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Read on for the full interview! The Return of Real Creative.

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Perhaps rather than objectivity or even impartiality, transparency is the key to granting consumers the information they need to tell fact from fiction. Image: winnifredxoxo ( Creative Commons ).

Journalism 120

Journalism Facebook Social Media Consumer 120

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Solo PR Pro

JUNE 14, 2022

Jen attended DePauw University, where she originally wanted to be a television news producer. She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire.

Meeting 83

Meeting Radio Travel Television 83

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When SMTs started out, the first interviews started around 6 AM.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. It’s well worth a read as well. The really difficult part is implementation.’.

Brand 60

Brand Branding Content Marketing Film 60

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. I explained that while advertising is more socially accepted among consumers and businesses, PR is more beneficial for those companies that did it right and for the consumers they targeted. She whined a lot. That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. Zakin said in a recent interview , “Never stop talking to your customer. …

Fashion 73

Fashion Instagram Enterprise Brand 73

Beyond PR

AUGUST 23, 2016

It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers. What do you think about when you think of holiday planning? Timing is everything!

Marketing 40

Marketing Media Radio Local 40

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. You can watch the whole interview here. This has its pros and cons.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

AUGUST 12, 2016

The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. The traditional cadence of pitching stories to media has even evolved as well.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. They know the ads aired during the Super Bowl cost millions and wait in anticipation to see the über-creative spots during the game and then the post-game commentary on which ad made the biggest impression. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

PR Conversations

AUGUST 7, 2014

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction.

Publicity 87

Publicity Ethics Technology Government 87

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. Paying for advertising space can add up quickly.

Publicity 65

Publicity Small Business Advertising Advertising 65

Bad Pitch Blog

APRIL 2, 2006

Victor’s patented creative formula (problem, product, solution, features and benefits, testimonial, offer and call to action) Buy using the Lowest media rates which are ideal for making DRTV ads even more versatile.just toss in your product, a 1 800 number, a website, and the Amazing ARM Story becomes a ROI tracking machine.

Television 40

Television Advertising Advertising Corporate 40