Beyond PR
NOVEMBER 30, 2016
Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.
Cision
NOVEMBER 19, 2015
Go outside-the-box with your content marketing. Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Struggling to capture your audience’s attention? Decide on mortality.
Landis PR
DECEMBER 4, 2023
Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. All of that said, I’m not against the use of AI in content creation.
Critical Mention
FEBRUARY 4, 2020
Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. Work hard play nice. Take risks.
Landis PR
JULY 31, 2023
Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. The post Is AI a threat or benefit to marketers and communicators?
Cision
APRIL 4, 2016
For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. So how do we make a great first impression with content? Virality Is M eritocratic.
Critical Mention
NOVEMBER 7, 2019
EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”
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