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5 Tips for Getting Into Live Streaming

Cision

Go outside-the-box with your content marketing. Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Struggling to capture your audience’s attention?

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

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Amplify Your PR Wins

Landis PR

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Amazon.com serves consumers and AWS serves enterprises that need web based services. You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

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Event Sustainability — The Triple Bottom Line

Landis PR

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack.