Remove Construction Remove Local Remove Measurement Remove Technology
article thumbnail

The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.”

Local 99
article thumbnail

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We We believe current and future customers will quickly see this as a major marketplace differentiator.”.

Media 108
article thumbnail

How to Build A Media List (Without Paying For One)

Buzzstream

For example, let’s consider an industry like construction. In this case, any general news site could work—local, national, etc. For example, in the construction industry: So, always ensure your goals are aligned and communicated with the business. a link from People.com would be “valuable” for the construction company.

article thumbnail

Growing out of lockdown: how to scale an agency

Stephen Waddington

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Education, health, mobile, online retail, safety and technology have all grown during lockdown. Lean into the recovery with confidence. A strong balance sheet is clearly also helpful.

Agency 92
article thumbnail

Behind the Headlines With Ashley Simmons

Cision

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

article thumbnail

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Why not open the list up to all sorts of local “influencers?” How did you measure success for an event like this? Now that’s a different approach, I thought.

article thumbnail

Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150