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4 More Personal Core Values of the Trusted Strategic Ethics Adviser

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 105
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. Concerns about job losses, privacy breaches, and ethical use are widespread. A strategic PR approach can help navigate these choppy waters, shifting the focus from problems to solutions and value.

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What Is Your Personal Code of Conduct?

PRSay

The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”. Seek the truth first and find ethical pathways promptly and urgently. As a professional, you live in the world of conduct codes.

Ethics 112
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The Consequences of Misinformation

PRSay

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions. Guide and coach others.

Ethics 170
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

A pioneer in fusing social work, communications and data science, and the most cited and recognized scholar studying how groups constructed online can influence behavior offline, Patton helps organizations create processes that connect employees with customers, enabling their products to affect people more broadly.

Local 98
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It’s amazing.

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Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 70