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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

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Depressed and depressing: the state of UK news media

Stephen Waddington

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio.

Print 115
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Case Study: Bauer

NewsWhip

We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ When we talked more about what the local and national audiences were talking about, we got a really strong response.” We found that we absolutely could.” Beyond our wildest expectations. social referrals. new mobile users.

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Content Curation’s Last stand?

Flack's Revenge

It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, shared and curated; in which content is commoditized and journalism has been torn asunder.

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 164
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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. has been exploring in her work on women in journalism.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Journalism. Web design and management. Some have local practices and others are international. Many have a side gig or passion that may or may not be related to communications.