5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. What digital trends are you seeing within the Indie Beauty Space and from brands at this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 6, 2018

Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry.

B2B 65

B2B Creativity Film Trade Shows 65

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Ted Seward | Carrot Top Industries , Inc.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness.

B2B 67

B2B Trade Shows Survey Study 67

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more?

Agency 120

Agency Trade Shows Comparison Meeting 120

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany.

Trends 52

Trends Trade Shows Agency Communications 52

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Today, you do not have to be a large company with multiple offices to be national or even international. Be strategic when expanding your service area by focusing on a single market or industry. Focus your efforts.

Local 41

Local How To Skype Trade Shows 41

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. On the other end of the spectrum, Tim Burton—better known as “Shmee150”—is an auto industry influencer who commands 1 million+ Instagram followers alone. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48