Remove Community Remove Ethics Remove Sports Remove Writing
article thumbnail

A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. Grant cleared each of those moral hurdles.

Ethics 94
article thumbnail

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion. The corporate entity is obligated to care only about itself and to define what is good as what makes it more money,” he writes in the essay. And if they didn’t, shouldn’t they have?

Corporate 198
article thumbnail

Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. Facebook provides tools to target and amplify content.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52
article thumbnail

Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

article thumbnail

Use “Smartcuts” to Build Your Business and Improve the World

Polaris

Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning. Snow recommends looking for ethical short cuts to kick-start your career or your business.

Airlines 100
article thumbnail

10 Tips to Become More Likeable

Cision

HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions.

Study 120