Shift Communications

FEBRUARY 25, 2015

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence? The blue cluster above are general media and influencers. The green dots are foodies.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? A Milestone Reached.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215