5W PR
FEBRUARY 13, 2024
It all started back in the 1920s, with pioneers using clunky radios and even TVs to peek into patients’ mouths from afar. Teledentistry has the potential to make dental care more affordable for everyone, another key point that can be heavily communicated especially as specialized offerings within the oral care industry can get pricey.
Critical Mention
SEPTEMBER 24, 2020
Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.
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Maxim Behar
JULY 5, 2023
I will surprise you by telling you that today we will talk not about communications, but about the taste of life, as Maxim Behar this week takes on the role not of a PR expert, but of a culinary guide. Maxim: Good afternoon, Radio “Focus”. Maxim: Well, not just with history, but with different cultures, civilizations, people.
Cision
MAY 16, 2017
These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.
Sword and the Script
JUNE 18, 2019
For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).
Stephen Waddington
JUNE 23, 2019
Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 12 On demand and remote work On demand platforms are changing the nature of work, driving efficiencies and disrupting markets as diverse as accommodation, food delivery, transportation. TV and mobile are almost at parity for both viewing and ad investment.
Sword and the Script
MAY 9, 2017
3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. How else would you transport a dozen elephants?
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