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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?

Industry 316
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Branding 189
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Behind the Headlines With Brenda Urban

Cision

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are you most excited for in your new role as director of communications at Klick Communications? What did you learn from that experience?

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Unconventional paths to PR: How did we all get here? (Part 2)

The Hoffman Agency

The bustling world of public relations and communications is filled with people from all walks of life. While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. By Hoffman Europe.

B2B 36
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Maxim Behar and Alexander Hristov in the "Bulgaria in the Morning" at Bulgaria OnAir TV

Maxim Behar

It has great people, not to mention beaches and mountains and spa tourism. The second is us businesspeople, especially in the communications business, who still have at least a tiny understanding of this. You can see the whole interview here. Because Bulgaria has an awful lot of good things.

Tourism 64
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Behind the Headlines With Lauren Kaufman

Cision

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. We like to see entry-level resumes with some experience in the communications area.

Travel 120
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Maxim Behar in the "Bulgaria in the Morning" at Bulgaria OnAir TV

Maxim Behar

It has great people, not to mention beaches and mountains and spa tourism. The second is us businesspeople, especially in the communications business, who still have at least a tiny understanding of this. You can see the whole interview here. Because Bulgaria has an awful lot of good things.

Tourism 52