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The 22 Responsibilities of PR and What They Entail

Onclusive

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. But what about other assets that the media or customers are likely to see?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. But what about other assets that the media or customers are likely to see?

Training 370
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. Make case studies more visual.

Video 149
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The 20 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. the eyes of customers or journalists. Iterative PR Measurement. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

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How to Protect Your Brand in a PR Crisis

Onclusive

Companies in crisis: A case study in navigating treacherous waters. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

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Letter from 30,000 feet: airplane mode

Stephen Waddington

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. The 72-page Counter Disinformation Toolkit includes examples and case studies. ?? He’s been reading John Doerr’s book Measure What Matters. But not for Lush.