Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Nice to see a local company doing that here in Minnesota. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. It’s been fascinating to watch. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

PR Fuel

MAY 31, 2022

.’ Use a crisis to talk about your company’s values and efforts to improve the situation. A famous case study in public relations is the Tylenol cyanide poisonings in 1982. Suddenly, the world’s foremost brand found itself in a crisis. Before a crisis occurs, invite the media to your business.

Crisis Management 96

Crisis Management Crisis Local System 96

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Karen Freberg

DECEMBER 3, 2017

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. The university has been in the news a lot over the last few years, but we were able to witness one story that rocked the athletic world locally and nationally.

Crisis Communications 52

Crisis Communications Data Analytics Local 52

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement.

Education 150

Education Training Course Social Media 150

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Crisis communications is not an area where you want to “set it and forget it.” cta] The post Crisis Issue? If, like G.W.,

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Case Study Crisis Study Strategy 92

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . 8) A Serious Crisis Communications Plan. The PR Stunt that Saved Batman for Generations.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

MAY 21, 2023

Internal communications. Crisis communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Lack of clear communication. No case studies or references.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Communications Conversations

MAY 3, 2017

So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60