Branding Community Customer Service Pinterest 
Communications Conversations
NOVEMBER 8, 2018
I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions.
Rock the Status Quo
APRIL 23, 2015
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.
Cision
OCTOBER 30, 2015
Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? This second group includes networks like Twitter, YouTube, Instagram and Pinterest.
PR 20/20
JANUARY 16, 2023
Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Pinterest ( @Pinterest ): No articles, all images.
Stephen Waddington
JUNE 5, 2017
The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 Brands are increasingly incorporating content created by consumers into their campaigns. 9 Talk to me. Voice recognition has hit 95%.
Engage PR
JANUARY 6, 2018
in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.
Sword and the Script
FEBRUARY 11, 2017
Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers.
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