Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. That led me to Curley Company.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Communications Conversations

MARCH 10, 2015

Amanda Brinkman, chief brand and communications officer, Deluxe. This superstar has held leadership positions at Allianz and United Health Group, before becoming Deluxe’s chief brand officer. Amy Von Walter, vice president-communications and public affairs, Best Buy. Brianna Gallett, vice president, Weber Shandwick.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Then of course, like any good Orlandoan, I worked in travel and tourism. I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms. Absolutely agree with him.

Healthcare 68

Healthcare Ethics Communications System 68

Communications Conversations

DECEMBER 1, 2016

For me, working in the hospitality industry at Carlson was very enjoyable, and was a continual source of severe wanderlust that kept me traveling. I’ve dabbled in many fields including public relations, branding, consulting, teaching, and email, digital, and social media marketing. It was the right opportunity at the right time.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. Nominated by Marlene Neill, Baylor University. Pete/Clearwater. Yunsoo Kim, @yunzbunz. Delaney Schenk, @delaneyschenk.

Groups 60

Groups Internal International Conference 60