Brand Interviews Media Training System 
ImPRessions - Crenshaw Communications
JULY 13, 2022
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. Color is not the only aspect of your brand.
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PR for Anyone
DECEMBER 1, 2021
Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. The system works! This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR.
PR for Anyone
SEPTEMBER 8, 2021
Always be prepared for your media interview. Know who is interviewing you. The system works! Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! PR FOR ANYONE. Anyone can get publicity!
The Proactive Report
FEBRUARY 20, 2017
Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets. How to create a Twitter list.
PR for Anyone
APRIL 13, 2022
93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. The system works! YouTubers upload 300 hours of video content to the platform every minute. PR FOR ANYONE.
PR for Anyone
FEBRUARY 15, 2023
Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. The system works! Make sure your pitch is grammatically correct and well-written.
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