Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Welcome back, Chris. .

Media 202

Media Storytelling Technology Data 202

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. We want to be able to share w/ our students how agencies, brands, professionals, and others are using social media strategically and what are some lessons we can takeaway on what worked and what didn’t. Tie in concepts w/ cases + campaigns.

Social Media 40

Social Media Resources Media Case Study 40

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Think about doing a digital detox from technology. For me, this is exercise.

Social Media 43

Social Media Media Community Sports 43

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Information technology team. Managers and supervisors. Department leaders. Public relations team.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. They also used DALL-E and Midjourney to automatically generate pictures for each promotion.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

FEBRUARY 12, 2019

The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Savvy brands are creating their own newsroom environments, creating content often in partnership with traditional media publishers, and publishing it via paid, earned, owned and social media channels.

Publicity 79

Publicity Community Pinterest Reputation 79

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Went on to spend 13 years in a variety of roles at IBM, at the intersection of people, the brand, communications, and digital.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. The skills, technology and workflow used in media and public relations are converging. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164