Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. So, what do you need to do to make sure your comms teams are utilizing social in the right ways?

Analysis 40

Analysis B2C Case Study Product Launch 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 10, 2021

And what we’ve learned through some of the studies behind risk is it’s really a choice, not a fate. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to product launches. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Companies in crisis: A case study in navigating treacherous waters.

Crisis 186

Crisis How To Brand Branding 186

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The ideal organizational objectives have a measure of impact already attached, and it can serve both parties if a goal is “20% increase in brand awareness” while calling out three distinct ways to measure it, as opposed to the more general “increase brand awareness.” ” Course-correct where needed.

Measurement 120

Measurement Study Data Agency 120

Doctor Spin

MAY 21, 2023

This could include senior advisory, media outreach, content creation, social media management, and more. This arrangement lets the agency become deeply familiar with your brand and objectives. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

DECEMBER 29, 2015

This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Appetite remains for snackable content. Content marketing is PR. Prevent a PR crisis with a single tweet.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary.

Blogging 60

Blogging Marketing SEO Content Marketing 60