Agility PR Solutions

JANUARY 7, 2024

You’ve probably heard that having accounts across multiple social media platforms increases brand awareness and helps you reach a wider audience. But no one tells you how daunting it can be to manage social media accounts simultaneously. Juggling Facebook, Instagram, TikTok, LinkedIn, and X is not easy.

Social Media 100

Social Media Brand Branding Media 100

Agility PR Solutions

JULY 31, 2022

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch.

Social Media 174

Social Media Brand Branding Media 174

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 180

Social Media Video Strategy Brand 180

Agility PR Solutions

SEPTEMBER 13, 2023

The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world? Well, guess what?

Radio 197

Radio Social Media Nonprofit Brand 197

Agility PR Solutions

FEBRUARY 8, 2023

Social media has quickly become an indispensable part of any marketing strategy. One of the most effective ways to do this is through brand ambassadors. Brand ambassadors help PR by connecting the company to its audience. These platforms offer companies the opportunity to reach potential customers and build relationships.

Social Media 154

Social Media Brand Branding How To 154

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 100

Instagram Social Media Brand Branding 100

Agility PR Solutions

NOVEMBER 30, 2023

Plagiarism on social media is all too common. It goes without saying it’s no small task to stand out from the crowd and make your mark—which isn’t ideal, especially if you’re investing […] The post 8 steps to building your brand identity on social media appeared first on Agility PR Solutions.

Social Media 104

Social Media Brand Branding Media 104

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. It is very common for people to be using social media for both themselves personally and for their businesses.

Social Media 130

Social Media How To Brand Branding 130

Agility PR Solutions

AUGUST 3, 2021

Social media is one of the most important tools for marketers. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […].

Social Media 170

Social Media Brand Branding Media 170

Agility PR Solutions

JANUARY 21, 2024

Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

Crisis Management 104

Crisis Management Social Media Crisis Airlines 104

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 296

Social Media Blogging Media Strategy 296

Prowly

DECEMBER 7, 2023

Do you really need social listening to see the full scope of your public relations activities? Imagine you saw the impact your strategy has on your brand’s reputation, but had no way to prove it without looking at the bigger picture.

Social Media 104

Social Media Publicity Software Media 104

5W PR

MAY 27, 2024

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. Customer loyalty Customers are at the heart of every business.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

Agility PR Solutions

MAY 29, 2024

In an era where likes and shares dominate the social media landscape, it’s easy for businesses to become fixated on these surface-level metrics. However, beneath the facade of popularity lies a more complex reality: The true impact of social media on brand success is multifaceted and often goes beyond mere engagement numbers.

Measurement 111

Measurement Brand Branding Social Media 111

Agility PR Solutions

JANUARY 12, 2022

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. But this doesn’t mean that the world lacks smart and talented people. On the contrary, global degree holders’ […].

Social Media 160

Social Media Strategy Brand Branding 160

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers. Complaints.

Social Media 88

Social Media Brand Branding Media 88

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Herein lies the indispensable role of public relations. Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount.

Strategy 78

Strategy Brand Branding Travel 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Agility PR Solutions

SEPTEMBER 14, 2022

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential of their social media data.

Social Media 108

Social Media Data Brand Branding 108

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 159

Social Media Consumer Brand Branding 159

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social. Builds brand awareness. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

NewsWhip

MARCH 8, 2022

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. BMW relies on celebrity partnerships .

Social Media 148

Social Media Publicity Instagram Media 148

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media.

Brand 122

Brand Branding Reputation Financial 122

Agility PR Solutions

AUGUST 21, 2023

One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question.

Airlines 78

Airlines Travel Analysis Social Media 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

Solo PR Pro

MAY 7, 2024

Public Relations professionals know the power of cultivating a strong brand. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy. Define Your Brand Identify what you want to be known for.

Brand 92

Brand Branding Reputation Ethics 92

Agility PR Solutions

JUNE 2, 2024

According to a survey conducted by The Influencer Marketing Factory, 58 percent of users follow at least one virtual influencer on social media platforms. These computer-generated characters act like real influencers for social media marketing.

Strategy 104

Strategy Brand Branding Marketing 104

Agility PR Solutions

MAY 7, 2024

In an era of constant connection, the reputation of a brand can be as delicate as porcelain. An unfortunate step, faulty product, or unhappy customer with significant social media influence can ignite a public relations disaster, producing tremors that may reverberate throughout the company and inflict permanent damage.

Crisis 100

Crisis Strategy Brand Branding 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344