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Crisis communication strategies for luxury brands

Agility PR Solutions

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation.

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Preparing for a Crisis with Brand Storytelling

PRSay

Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. This skepticism is why brands need to build trust long before any crisis occurs.

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3 Ways to Give Your Brand a Personality

Remote PR Jobs

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?

Brand 245
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The role of effective communication in building a strong brand identity—and practical tips

Agility PR Solutions

Effective communication is crucial for building a strong brand identity. In a world where information moves fast, brands must communicate their values and message clearly. Clear, consistent communication builds trust and loyalty.

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What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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How to bring your skills to life in a Public Relations cover letter

Remote PR Jobs

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 249
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Brand 323
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The Growth PR Playbook

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.