Cision

SEPTEMBER 25, 2017

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. It’s not a surprise that many journalists harbor some misgivings for the PR industry. What Has Your PR Professional Done For You Lately?

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 2) PR Salary: What’s a PR Pro Worth in 2016?

Blogging 105

Blogging Content Marketing B2B Social Media 105

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Cancer Research.

Measurement 149

Measurement Education Social Media Film 149

Cision

JUNE 19, 2017

According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family. Basically, they trust earned media.

Strategy 158

Strategy Marketing Media Consumer 158

Shift Communications

NOVEMBER 15, 2017

It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. Natalie Townsend.

Data 95

Data eBook Strategy Pitching 95

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117