ImPRessions - Crenshaw Communications

MAY 31, 2018

5 keys to PR success. In the same way, earned media coverage may seem spontaneous, but it’s typically the result of a long-term plan. In the same way, earned media coverage may seem spontaneous, but it’s typically the result of a long-term plan. Rather, it builds brand awareness and reputation over time.

Creativity 136

Creativity Reputation Advertising Advertising 136

Sword and the Script

FEBRUARY 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The feature identifies “where one news story begins and another one ends” which helps users understand how a broadcast story is relevant to them. In those mediums, you can spot a mention in a story.

Software 120

Software Technology Advertising Advertising 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

AUGUST 23, 2016

If you’re a marketer, you’re focused on making your product visible to those consumers. And if you’re a lifestyle/news editor, you’re looking to fill your program or publication with timely and relevant content that will keep consumers coming back. You can also complement your campaign with some strategic or guaranteed placements.”.

Marketing 40

Marketing Media Radio Local 40

Contently - Strategy

NOVEMBER 12, 2018

.” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 100

Content Marketing Company Strategy How To 100

Buzzstream

NOVEMBER 10, 2020

Journalists typically spend seconds glancing at each subject line in their inbox, and even if your pitch passes the subject line stage, a strong introduction and story is crucial. If you thought the subject line was your starting point, think again! Address your prospective journalist correctly. Their responses?

Pitching 164

Pitching Writing Digital PR How To 164

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. What do you see as the biggest communication challenges facing brands today? There is an ever-widening array of channels that brands need to communicate through. How can they overcome them?

System 120

System Newspapers Technology Brand 120

MaccaPR

JULY 23, 2014

In your upcoming marketing content, consider incorporating more visuals to get noticed. Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. Stay "on brand." Watch it: 4.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91