article thumbnail

Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

article thumbnail

9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. LinkedIn video?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Well Written Press Release Series #11: Socialize It

ISEBOX

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Pinterest: This platform is all about the imagery. If you’ve been following the series, your press release looks damn good by now.

article thumbnail

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

article thumbnail

2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

now want to know, “How can we go viral?”. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. Some bloggers hold as much or more sway than a top New York Times reporter.

article thumbnail

The importance of a social media strategy #engaging

Engage PR

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. Cue social backlash across the internet.

article thumbnail

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Beyond PR

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.