Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Tell me one interesting fact about you that you have never revealed on your blog? Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

Victorious PR

JUNE 15, 2023

In this blog post, we will delve into why crypto projects need PR now more than ever in the face of regulatory developments and how strategic PR can help navigate these challenges. It becomes crucial for individual projects to demonstrate transparency, trustworthiness, and adherence to regulations to distinguish themselves positively.

Community 52

Community Education Leadership Guidelines 52

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.”

Strategy 40

Strategy Communications Real Estate Insurance 40

Solo PR Pro

SEPTEMBER 8, 2015

An email or blog post can’t do that! Solo PR: How has the resort incorporated social media into its overarching marketing and communications strategic plan? AL: The Social Media team has grown significantly this year because it is such an important component of our marketing and communications strategy.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Sword and the Script

OCTOBER 16, 2018

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation. Marketing automation isn’t an auto-pilot type function as most companies would like it to be.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Marketing is saying ‘Look at me, I’m awesome!’ I mean, which one are you going to trust more, a blog written BY Facebook or an article written ABOUT Facebook? THAT is PR.

Publicity 52

Publicity Video Pitching Google 52

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. It’s called the cover photo, and most brands fail to fully optimize this real estate. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates. Click To Tweet. Click Here. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Real-world experience beyond the classroom. Agency Life'

Agency 48

Agency Real Estate Social Media Writing 48

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52