PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

Crisis 130

Crisis YouTube Video Industry 130

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Training. Crisis Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. So let’s get more out there!

Pitching 52

Pitching Training Radio Media Training 52

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 18, 2022

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. PR FOR ANYONE. Anyone can get publicity! It’s just amazing.

Media 130

Media Nonprofit Pitching Television 130

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

APRIL 11, 2017

When to “Just Say No” to a Media Request. Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes.

Interviews 160

Interviews Media Local Privacy 160

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. A ll forms of healthcare continue during this worldwide crisis. Media train and test new spokespersons. Here we are almost two years later. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 169

Marketing Employee Content Marketing Training 169

MaccaPR

MAY 23, 2016

During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

OCTOBER 13, 2022

Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. Go to the YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity!

YouTube 130

YouTube Video Industry How To 130

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. Plan and execute media events. Copy writing, blogging and content generation. Crisis public relation strategies. Social media promotion and responses to negative comments online. Social media promotion and responses to negative comments online.

Publicity 48

Publicity Advertising Advertising Tools 48

Bad Pitch Blog

NOVEMBER 29, 2009

Did you send the same pitch to everyone? Seeking experience with crisis management…” ? I organized a crisis management strategy for senior executives and prepared our CEO to respond to inquiries during a [vaguely named] crisis situation, which resulted in favorable coverage and praise from shareholders… ?

Interviews 43

Interviews Crisis Management Facebook Media Training 43