Remove Blogging Remove Consumer Remove Data Remove Real Estate
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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Who buys expensive homes?

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. He has grown the company to allow any client big or small access to aerial imagery and data through [COMPANY]’s global Pilot Network across all 50 states and 70 countries. Want more blogs like this?

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Public Relations Strategies for Robotics Companies

5W PR

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.

Company 88
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Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. Understand your goals.

Facebook 167
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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

Data integrity can truly make or break a campaign and not taking the time to standardize the process is a huge mistake. I get that it can be a nightmare and very time consuming but it’s worse to encounter technology limitations once started because of the lack of attention. 32: Rachael Wolensky of ALM.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40
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7 Pillar Page Examples to Get You Started With Your Own

PR 20/20

HubSpot teammate, Sophia Bernazzani , does an excellent job of summarizing pillar pages (and comparing them to HubSpot Marketing Blog's own previous method of topic organization) in her post on the subject here. The table of contents appears immediately, and once you begin to consume the content, it's clear, comprehensive, and quotable.