Blog - Public Relations Today

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. What are the goals of the program? Prioritize your targets.

Strategy

Strategy How To Resources Employee

Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. This year’s theme is “Leading With Ethics.” 9 and Sept.

Ethics

Ethics Public Affairs Policies Guidelines

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand

Brand Branding Community Wikipedia

Food Marketers Master Class: Five Delicious Post-Pandemic Tips To Promote Food Products (and Beyond!)

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1: 1: Leaning into the Power of PR .

Marketing

Marketing Retail Consumer Trends

Are your employees masters of seduction?

PR in High Definition

JANUARY 23, 2019

So how are your New Year resolutions doing? Mine rarely change year-on-year, but not so long ago I did have a particularly scary one – start dating. Businesses need to be doing all they can to show off the best parts of working at the company and show existing employees that the company is a great place to work.

Employee

Employee Case Study Measurement Leadership

Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. What Chobani does isn’t rocket science. And that is they recognize and support their brand evangelists organically. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not.

Customer Service

Customer Service Travel Web Facebook

Five Perspectives About the Benefits of Influencer Marketing

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing

Marketing Groups Journalism Social Media

x Your Brand: The Power of Partnerships in the Social Media Age

Karen Freberg

MAY 28, 2018

Personal branding is all the rage of course now. Everyone wants to have their brand stand for something and to be known for a particular area within the field. These are all find and good for the larger schemes of things, but we have to consider something really important. I think this is an important distinction.

Social Media

Social Media Brand Branding Media

What is Technology PR?

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. It’s important to have a plan in place before a crisis might arise.

Technology

Technology Product Launch Crisis Management Case Study

The PR Case For The Social CEO

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. Today, things are different.

Leadership

Leadership Social Media LinkedIn Twitter

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate

Corporate Leadership Brand Branding

How to Effectively Communicate Your Rebrand

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Start with your employees.

Communications

Communications How To Telecommunications Employee

Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

DECEMBER 11, 2018

Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. The fate of your company depends on them. Use these tips to make sure you hire a staff that will help your business grow, not die. Probably not.

Training

Training Employee Customer Service Crisis

Viva Creativity in Las Vegas: A social media professor’s experience at EDUMax and Adobe MAX

Karen Freberg

OCTOBER 20, 2017

I have a confession to make. I just returned back to Louisville, and I have been to a conference where I did not even want to step out and explore the city. A city where you have SO much to do and many other iconic attractions – and I didn’t do any of them. This was a complete first. I’ll tell you.

Creativity

Creativity Social Media Education Conference

5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Do Your Due Diligence – Study from Some of the Best. Bottom-line? Collect Data.

Corporate

Corporate Report Infographics Pharmaceuticals

Who talks to (and about) colleagues like that?

PR Conversations

APRIL 21, 2016

I have long been a believer that “language shapes consciousness,” primarily in regards to deliberate words chosen, particularly when reasonable, more-inclusive and dynamic terms exist. Good relationships start with a thorough understanding of what it is your stakeholders value the most.”.